Bold iconographic design systems create brand awareness and adoption.
• Brand Strategy
• Visual Identity
• Icon Design
• Animation
Build understanding around the efficacy of energy savings programs toattract adoption ofboth utility companies and energy consumers.
Articulate the simplicity of the energy savings platform through bold shapes and clean color palettes.
Energy saving should be easy. Simple and iconographic motion graphics quickly communicate the various ways consumers can save money on energy bills.
The growing software company neededa visual identityto attractutility providers and inform consumersof their web-based energy savings tools.The technology was built to bring savings to all customers &appeal to the planet-aware consumer. The new design system is elegantly crafted to highlight the energy savings and efficiency of the program and web-based tools. We created core visual moments in the video and then built off of those to elucidate the full suite of web capabilities&appeal to the eco-sensitive consumer. We designed a series of branded iconography for the video inspired by PlanetEcostystem’s software interface.
"I worked with Ben on several demand generation campaigns where he was Senior Director of Creative Services. Ben has a deep understanding of our target audience and was able to deliver campaigns that were not only visually stunning but also highly effective in driving engagement and conversions. I was particularly impressed with his ability to answer the brief with creative solutions that aligned with our overall marketing strategy."
Nora Sandoval Rickleffs
Senior Global Marketing Campaign Manager
Armis
Revolutionary energy saving window blinds
A start-up specializing in dev ops for robotics
The world’s largest multipurpose satellite constellation powers business through radio occultation
