Design Systems

Brand guidelines, iconography, color palette & channel identities.

Case Studies | Messaging & Branding

Armis Branding

A brand refresh for a leading cybersecurity company

Splunk Animation ID

A video ID describing Splunks capabilities

The Tube Network Channel Branding

A complete set of fun music channel Ids & Interstitials

Brand Identity

The collection of design elements that communicate
the brand message & personality of the company.
When done right, a brand identity can communicate
core values & create a unique voice for your company.

Logo Design
Tone of Voice
Brand Guidelines
Color Palette
Custom Typography & Fonts
Iconography
Photography Style

Channel Mapping

This is where & how the brand will show up for customers.
I like to decipher how to get in front of them.

Content Audit
Analytics Review
Competitive Research
Channel Strategy

Brand Strategy

I like to define a blueprint for a brand's growth & success.
It defines a unique voice, personality, & values that takes into account the company's mission, audience, market position, & competitive landscape.

Stake holder interviews
Customer Reviews
Competitive Research
Brand Audit
Content Audit
Trend Analysis
Persona Development
Brand Architecture

SaaS & Hardware Marketing.
Full service creative with deep technical skills.

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