A perfect fit, easy install automated solar shade engineered for everyone.
• Web Design Elements
• Animation
• Product Visualizationt
Creating a narrative around the energy savings of a new approach to blind design and installation.
Amplifying the industrial design elements to exemplify the unique energy savings and ease of installation features of this product.
The Kickstarter campaign is successfully raising capital for production and expansion.
Mado Dynamics, an innovative blinds company focusing on energy savings and ease of installation.
Crafting Mado's website content, I focused on visualizing industrial design innovation while articulating energy savings through AI-driven automation.
Visualized patent-pending design: Highlighted precision-fitting shades for flawless aesthetics, no light leakage, and efficient insulation using descriptive text on high-quality materials and custom solutions at fraction of cost.
Emphasized Eco Mode's AI calculations of sun path, weather, and time for automatic adjustments, maximizing efficiency without manual input, powered by built-in solar panels to eliminate wires and batteries.
"I worked with Ben on several demand generation campaigns where he was Senior Director of Creative Services. Ben has a deep understanding of our target audience and was able to deliver campaigns that were not only visually stunning but also highly effective in driving engagement and conversions. I was particularly impressed with his ability to answer the brief with creative solutions that aligned with our overall marketing strategy."
Nora Sandoval Rickleffs
Senior Global Marketing Campaign Manager
Armis