Cybersecurity in Fintech is critical, especially in transitions from Tradfi to Defi. From a creative perspective, this involves evolving brand identities from centralized finance visuals to decentralized, community-driven aesthetics; financially, it means optimizing demand gen for high-volatility markets, leveraging SaaS campaign experience to design crypto-specific activations (like NFT drops or wallet incentives)
• Social
• Branding
• Video
Creating Content and communications that clarified Armis' ability toi enter new markets like Fintech.
Outlining how Armis' services facilitated building trust in new markets.
New sales achieved in the banking and fintech sectors where achieved adding significant growth in a challenging market to break into.
A complete branding ecosystem was developed specifically for fintech and banking, with bespoke messaging and sales tools like white papers, web pages and social campaigns.
"I worked with Ben on several demand generation campaigns where he was Senior Director of Creative Services. Ben has a deep understanding of our target audience and was able to deliver campaigns that were not only visually stunning but also highly effective in driving engagement and conversions. I was particularly impressed with his ability to answer the brief with creative solutions that aligned with our overall marketing strategy."
Nora Sandoval Rickleffs
Senior Global Marketing Campaign Manager
Armis
