Front-End Design & Development

Responsive & Modern User Experience.

Case Studies | Web Development

Web Development Process

UI Strategies

Great UI means simplicity,
clarity and ease of use.

User-Centered Design (UCD)- The needs, wants & limitations of the user.
Usability- How easy it is for a user to perform tasks on a given interface.
Consistency- UI elements appear & behave consistently throughout the app.
Simplicity- UI should be as simple as possible, with minimal distraction.
Accessibility- All users, regardless of ability, must be able to use the interface.
Learnability- Easy for new users to learn the UI.
Feedback- UI should provide useful feedback for clarity.
Aesthetics- UI should be visually appealing.
Modularity- UI should be flexible & customizable according to user preferences.

UX Strategies

User interactions should be intuitive, efficient, error-free & enjoyable.
Backed up by research and data, design decisions are user-centered & effective.

User-Centered Design (UCD)- Understanding user context of use & prototyping the UI.
Usability- The capacity of a product to be used as intended by its users.
User Interface Design- Conduct usability tests measuring ease of use and learnability.
Information Architecture- Structuring, organizing & labeling content for clarity.
Interaction Design- How interactive elements respond to user input.
Visual Design- Creating a visually appealing and intuitive design.
Cognitive Psychology- How people think, perceive & remember information.
User Research- Collecting data about users to create a product that meets those needs.
Accessibility- Designing products that are usable & accessible by people with disabilities.
Human-Computer Interaction (HCI)- Test with users to observe how they interact with it.

Responsive Design

Optimal viewing experience, with easy navigation and reading, across a wide range of devices, from desktop computers to mobile phones.

Mobile First Design- Designing for the smallest screen first & then larger ones.
Flexible Layouts- A combination of flexible CSS & media queries.
Responsive Media- Images and videos scale up or down depending on the screen size.
Fluid Grids- Allowing grids to scale and add or remove rows depending on screen size.
Progressive Enhancement- Core functionality accessible to all, advanced features where applicable.
Touch Interactions- Optimized for both touch and mouse interactions.
Performance- Using techniques such as caching, minifying, and reducing HTTP requests.